From December 6th to December 9th, the "Charm of Jiangsu" Top 10 Tourism Routes were newly released on the @Visitjiangsu account of Instagram. 10 selected themed itineraries, such as A Trip with Wellness, Canal Charm in Jiangnan Area, and Be Neighbor of Sea, Discover Heritages in Waves, are presented in two forms: eye-catching real-life page-turning videos and ins-style hand-painted creative posters, opening a brand-new journey for overseas netizens to discover a new experience of "Charm of Jiangsu". At the same time, the "Most Popular Tourism Route" voting activity is also in full swing, waiting for global friends to vote for favorite route!
In August, the "Charm of Jiangsu" Tourism Routes campaign with the theme of "Visit Jiangsu and Discover the Charm of Jiangsu" sent invitations to global friends. 10 theme routes for inbound tourism stand out, including Water Land with Zen Sense in Hustle and Bustle, Canal Charm in Jiangnan Area, Dream in Garden.
"Meet Colorful Jiangsu", " Be Neighbor of Sea, Discover Heritages in Waves", " A Trip with Wellness ", each of the picturesque names outlines the scenery from the beautiful Jiangnan area to the tidal flats, from the charm of water towns to the beautiful picture scroll of open fields. 10 selected routes, centering on the theme of "Charm of Jiangsu", select Jiangsu's most representative scenic spots, natural scenery, intangible cultural heritages for overseas tourists into classical gardens, Kunqu opera, beautiful countryside, and Huaiyang cuisines with Jiangsu style, to immersively experience the different "characters" of rivers, lakes, seas and springs, and feel the unique Charm of Jiangsu.
These boutique routes are tailor-made for different foreign tourists, full of creativity and ingenuity of the designers. The route "Meet Colorful Jiangsu" takes tourists to attractions such as Qianduo Rape Flower Sea, Slender West Lake, and Plum Garden, where they can feel the beauty of Jiangsu through viewing flowers, tasting cuisines and listening to local folk stories; "Canal Charm in Jiangnan Area" enables tourists to learn the culture and customs along the canal, varied features of water towns, and the historical and cultural heritage of Jiangsu through museum collections, ancient docks, ancient post stations, old villages, and other attractions; Featured themed hotels and gourmet food hidden in alleys, "Travel in Misty Jiangnan" provides detailed travel guides for overseas tourists, especially backpackers. "I love independent travel, and I have a good understanding of Jiangsu's culture and interesting attractions. I would like to recommend my personal experience to everyone." said Bai Yiming, the author of route, was very excited after knowing that the route was selected.
On the homepage of the @Visitjiangsu account, 10 hand-painted routes with distinct colors and clear veins are gathered into a special topic of snapshots. The routes in the form of page-turning videos are presented in a squared matrix at a glance. Each work is attached with a detailed route introduction in English, presenting the charm of Jiangsu in its own beauty. Overseas Instagram users praised: "Beautiful" and "Quite spectacular". @ jingtang5376 left a message saying: "saw my beautiful hometown can't wait to see her soon again".
Now the top 10 routes of "Charm of Jiangsu" are being voted on. Everyone can vote for their favorite route as long as they click on the picture of the work. It has 1 first prize, 3 second prizes, and 6 third prizes. The selected routes will receive design subsidies of 5,000 yuan, 2,000 yuan, and 1,000 yuan respectively and award certificates (the amount of design subsidies includes tax).
To explore the most beautiful Jiangsu of rivers, lakes, sea and springs, it starts here! "Charm of Jiangsu" sincerely invites more overseas tourists to Jiangsu to experience the beautiful scenery, beautiful taste, beautiful humanities, beautiful life, and beautiful discoveries.