On November 20, "Charm of Jiangsu – Meet Jiangsu’s Beauty in Shanghai" online and offline promotion campaign in Shanghai was sponsored by the Jiangsu Provincial Department of Culture and Tourism and organized by Xinhua Daily Media Group. The Jiangsu Provincial Department of Culture and Tourism organized 13 municipal departments of culture and tourism and more than 40 cultural tourism enterprises and institutions to bring the best cultural and tourism products to Shanghai for showcasing.
As one of the important events of the third "Charm of Jiangsu - More Beautiful with You" cultural tourism promotion campaign, 108 cultural tourism benefits in six categories are offered in this promotion campaign, including millions of cultural tourism consumption vouchers, free tickets for 10 4A-level scenic areas, ticket packages as low as 50% off for representative scenic areas in 13 cities. The autumn and winter travel guide for the 13 cities, Charm of Jiangsu – Encounter Different Views in Different Cities, Experience Beauty Differently was also released in the event, covering the thirteen cities’ best tourist routes for autumn and winter. A limited number of "Charm of Jiangsu" digital tourist cards are launched at a discounted price for a travel package of all cultural tourism resources in Jiangsu Province.
On the outside of the event, more than 40 cultural and tourism enterprises and institutions from 13 cities in Jiangsu selected featured cultural and tourism products as well as intangible cultural heritage products for Shanghai consumers in a fair. On that day, several cultural tourism departments from various regions in Jiangsu signed cooperation agreements with many leading cultural tourism enterprises and travel agencies in Jiangsu and Shanghai. During the third "Charm of Jiangsu - More Beautiful with You" cultural tourism promotion campaign, a number of boutique cafes in Shanghai will also launch "light and shadow theme space" to exhibit many exquisite tour routes, beautiful scenery, etc. of Jiangsu in an attempt to improve the popularity of "Charm of Jiangsu" tourism brand.
It is also reported that on November 26, the third "Charm of Jiangsu - More Beautiful with You" cultural tourism promotion campaign will also launch the online and offline Hangzhou promotion "Charm of Jiangsu – Start from Zhejiang”